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1. Anonymous access to the booking service

You can usually call the booking service without giving any details about your person, ie an anonymous view of the offers of the hotels is possible. For example, you can get information about prices and hotel descriptions without having to register / login. However, your contact data will be required for a successful booking.

2. Data collection and processing during the booking process

In case of booking, the following data will be collected and processed by the agent: name, address, telephone number, e-mail address, date of birth, information on the booking (arrival and departure times, number of nights and traveling persons, type of booked apartment and price per night) as well as further information, if you have formulated messages or wishes. If the names and contact details of fellow travelers are entered, these data are also processed. Please make sure that you are allowed to use the contact data of the fellow travelers for online booking. When booking with credit card, the credit card number, owner and date of validity are also stored. In addition, the time of the booking (date and time) and the IP address from which a booking was made are recorded. Your details will be used to uniquely identify, execute and settle a booking. An agency agreement is concluded with the booking. The terms of the contract can be viewed at any time in the General Terms and Conditions. All the data you provide to us as part of a successful booking will be provided by e-mail in the form of a booking confirmation. The terms of the contract as well as all booking-relevant information are available in different languages ​​and are displayed to the user or used in communication with the user, depending on the pre-setting. We shall use the data referred to in paragraph 1 for the implementation of the contract. We also use your booking data (name, first name, e-mail address and booking number) to send you an e-mail to evaluate our website. You can object to the use of your data in this context at any time with effect for the future. Your data will not be passed on to third parties.

3. Use of data to send newsletters

If you have made a booking, we may use your e-mail address to provide you with regular news and information on specific hotel offers, discounts or unique benefits (advertising for own services through newsletter). Without booking, you will only receive this information if you have registered with your e-mail address for receiving the newsletter. You may object to the use of your e-mail address for this purpose at any time. Simply send an e-mail to This email address is being protected from spambots. You need JavaScript enabled to view it. or follow the unsubscribe link in the newsletter. Your e-mail address will then be deleted from the list of recipients.

4. Use of data by the use of cookies

The website uses so-called "cookies", small text files, which are stored on your computer and in which data for the recognition are documented. Some cookies are used to authenticate the user during his active session and are deleted after closing the browser. Other cookies will remain on your computer for a longer period of time and allow to recognize the user's browser the next time you visit the website. You can set the acceptance of cookies via your browser settings and delete cookies yourself from your computer at any time. Most pages can also be used without cookies.

5. Data usage for web page analysis (use analysis)

We analyze the usage behavior of the site visitors in a pseudonymized form in order to determine the right content and improve the offer. For this purpose, pseudonyms or anonymous data on the user (including IP address) as well as its usage behavior are recorded and used. We use the following services: Google Analytics
Google Analytics, a web analytics service provided by Google, Inc. ("Google"), uses "cookies", text files that are stored on your computer and allow to analyze the use of the website. The usage information generated by the cookie is generally transferred to a Google server in the USA and stored there. However, by activating the IP anonymisation on this website, your IP address will be previously abridged by Google within the Member States of the European Union or in other States Parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and abbreviated there. On our behalf, Google will evaluate your use of the website, generate reports on the website activity, and provide other services related to the use of the website and the Internet. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You can prevent cookies from being saved by setting your browser software accordingly; However, we would like to point out that in this case you may not be able to fully utilize all the functions of this website.

6. Objection to the use of data for web page analysis

In addition, you can prevent Google from collecting and processing the data (including your IP address) related to your use of the website (including your IP address) as well as the processing of this data by Google by downloading the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en. As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent Google Analytics from logging your visit by clicking this link. This sets an opt-out cookie that prevents the future collection of your data when you visit this website. The opt-out cookie applies only in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.

7. Protection of your data

Your personal data for your booking will be securely transmitted by encryption. We use the encoding system SSL (Secure Socket Layer). Your data can not be read by an outsider. The servers and networks are protected against third-party access by up-to-date IT security components. The processing of the data within the company is subject to the provisions of a data protection concept.

8. Deletion of your data

The data of the booking remain stored until the statute of limitations of all claims in the system. If payment transactions have been triggered, these data must remain stored by law until the expiry of the limitation periods. They are then blocked for further processing, but are available to auditors and financial authorities if necessary.

9. Other rights: Revocation, modification, information

Cancellation of the newsletter
You can always disagree with the use of your e-mail address for sending the newsletter. There are several possibilities:

  1. You will find a logout link in each newsletter. If this is activated by you, you will be deleted from the list of newsletter recipients.
  2. You can always reply by a simple message to Villa La Cappella. Your data will be blocked. Set up your revocation informally to:
    Villa La Cappella
    Via Lucardese 175
    50025 Montespertoli, Florence,y Italy
    Fax +39.0571.658577
    or via e-mail to This email address is being protected from spambots. You need JavaScript enabled to view it.

Always enter the correct e-mail address so that your contradiction can be processed.
Rights of access
According to the Data Protection Act, you have at all times a right of information about your stored data as well as a right to rectification, blocking or deletion of this data. Address your questions regarding the collection, processing or use of the personal data, for information, rectification, blocking or deletion to:
Villa La Cappella
Via Lucardese 175
50025 Montespertoli, Florence,y Italy
Fax +39.0571.658577
or via e-mail to This email address is being protected from spambots. You need JavaScript enabled to view it.